ISMAYA Group and Tenue de Attire Explore a New Take on City Wear
Held from 4 to 6 September at Jakarta Convention Center, the 15th edition of IDEAFEST filled the venue with Indonesia’s creative community for three days of ideas, conversations and new discoveries. ISMAYA joined the mix with Tenue de Attire, introducing an exclusive merchandise line that showcased the group’s refreshed visual identity through a range of everyday city-wear pieces.























