Guerlain Celebrates 100 Years of Shalimar with The St. Regis Bar Jakarta

To celebrate its centenary, Guerlain partners with The St. Regis Bar Jakarta, ranked #22 in Asia’s 50 Best Bars 2025, to present an extraordinary collaboration entwining fragrance and mixology in a poetic sensory journey.

From 2-31 October 2025, The St. Regis Bar Jakarta transforms into a stage for Shalimar’s story. Guests are invited to embark on an immersive experience unlike any other, welcomed first by the signature scent of Shalimar, before discovering three bespoke cocktails that capture its sensual, voluptuous, and enchanting character. Each creation is accompanied by a delicate whisper of Shalimar itself: a fragrance blotter offered alongside the glass, inviting guests not only to sip, but also to breathe in the perfume of love.

The collaboration was unveiled with a special media evening on 2 October, inaugurating a month-long celebration at Jakarta’s Best Address. More than a toast, it is an ode to Guerlain’s timeless pursuit of beauty and The St. Regis Bar’s dedication to creating theatrical, sensory experiences. A Maison of timeless love meets Jakarta’s Best Address for an immersive cocktail journey.

With every sniff and taste, the boundaries between scent and flavor dissolve, unveiling layers of romance, mystery, and indulgence. This is not merely a cocktail, but a dialogue between Guerlain’s century-old craftsmanship and The St. Regis Bar’s celebrated art of mixology, an encounter where perfume becomes liquid, and taste becomes memory.

For 100 years, Guerlain’s Shalimar has stood as an emblem of eternal love: born from devotion, inspired by the legendary Shalimar gardens, and forever cherished as the first amber perfume. As the fragrance that once changed the perfumery world meets one of Asia’s most celebrated bars, guests are invited to discover Shalimar anew, not just as a perfume, but as a dream to sip, savor, and remember.

For reservations and more information, contact +62 811 1922 2292, email dine.stregisjakarta@stregis.com, visit stregisjakarta.com or follow @stregisjakarta on Instagram.

The St. Regis Jakarta
Rajawali Place
Jl. H. R. Rasuna Said No.4 Blok Kav. B