A Whimsical Bagel Experience Arrives at Tribeca Park

Not every bagel comes with a story. However, at Bagel Affair, every bite introduces you to a character with its own personality. From Coco Loco’s playful spirit to Sir P. Strami’s bold flavour, Social Affair’s newest concept at Tribeca Park is turning breakfast into an adventure.

This exciting new concept takes the timeless comfort of freshly baked bagels and gives them a modern, imaginative twist. Each bagel is made fresh daily, crafted to deliver both authenticity and flavour. From sweet indulgences to savoury delights, Bagel Affair offers something for every craving.

More than just food, Bagel Affair invites you into a playful world where each creation carries its own personality. Meet Coco Loco, Rubi Razz, Mizuki-Chan and Sir P. Strami. These four characters embody the spirit of fun, creativity and heart behind the menu. This unique storytelling approach sets Bagel Affair apart, turning each visit into a memorable experience.

The menu features a wide variety of flavours: classics such as Plain and Black Olive (from IDR 20,000), sweet treats like Blueberry, Cinnamon Pecan, and Mochi Red Bean, and bold savouries including Jalapeño, Japanese Curry, Pastrami and Croque Madam (from IDR 25,000–32,000). With over a dozen flavourful choices, every bagel is a fresh discovery.

Now open at Tribeca Park, Central Park Mall, Bagel Affair is ready to welcome curious foodies, families, and city wanderers alike. Step inside, pick your favourite flavour, and discover why bagels, once simple and familiar, are now Jakarta’s most playful new obsession! 

Social Affair at Tribeca Park
Jl. Letjen S. Parman No.28, West Jakarta
@socialaffair