Artotel Wanderlust’s “Like a Local” Campaign Brings Culture to Your Stay

Artotel Group has introduced the “Like a Local” campaign as part of its Artotel Wanderlust loyalty program for 2025. The initiative focuses on giving guests an immersive stay by spotlighting local culture and traditions in the cities where ARTOTEL, DAFAM, MAXONE, and ROOMS INC hotels operate.

This isn’t just about offering guests a bed for the night. Artotel’s campaign invites travellers to dive headfirst into the soul of each destination, from cultural activities to tantalising regional cuisine and beautifully curated, locally inspired interiors. It’s a call to experience cities with the eyes—and palate—of a local.

What’s in it for members?

Yulia Maria, Artotel Group’s Director of Marketing Communications, shared, “Through this campaign, we want guests to truly experience the cities they visit—from culture and art to cuisine and traditions.” She emphasised that the initiative fosters deeper connections with local communities and supports cultural preservation.

Artotel Wanderlust, which first launched in 2022, already offers members plenty to smile about, including a 10% discount on stays, up to 15% off food and beverage, and birthday perks like 50% off accommodation. By downloading the Artotel Wanderlust app from Google Play Store (Android) or App Store (iOS), guests can register as Artotel Wanderlust members for free, and regular users can upgrade their tier—moving from Silver to Gold to Black—to unlock even more exclusive benefits.

By putting local culture at the front and centre, Artotel Group aims to redefine hospitality and make every stay a meaningful experience.

artotelwanderlust.com